It has been a long journey since 1919. Started with selling shirts from a small store in the German Münsterland region, the business quickly developed own productions first in Germany and then in further countries, such as Portugal and Turkey. Over generations the business shifted its focus from selling to design, development, and production through partners in Asia. The family business has evolved over time to be at the forefront of fashion. Setenta brand owner, George Grosche, started lingerie productions back in 1995, aiming to offer stylish lingerie solutions to an aspirational and discerning clientele.

Setenta is an expression of Latin Salsa dance, intimated through circular motion and curving patterns symbolizing the soulfulness of Latin America. Liberating and inspiring women to feel beautiful and powerful in their pieces of lingerie is at the core of Setenta. At the same time we offer buyers fashionable pieces with an unbeatable quality to price ratio.

Setenta is inspiring, qualitative and innovative lingerie dedicated to fulfill customers’ desires.

Setenta is…

· fashion
· quality
· success

…it is soulfulness!